PROJECTS
01
Associate Product Marketing Manager (APMM) Intern
During my time in San Francisco, I was able to work on the integrated marketing team (brand) working on the following:
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Orchestrated a global competitive analysis on the cloud gaming landscape by conducting research (brand, event, social media, demographic) and interviews with 15+ stakeholders across US, UK, and DE to gather valuable insights across 13 partners/competitors, overall proposing recommendations for brand repositioning in a comprehensive google slides presentation
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Spearheaded the creation of a creative asset repository for the global gaming Chromebook campaign by inputting in creative cross-functional production meetings and collecting campaign assets throughout a 10-week period
02
This project was for Skylark Creative Technology in London while studying abroad. I was tasked with a brand analysis to help propose new branding materials for the company. Below are my finished recommendations.
Skylark Brand Research
03
ISDIN USA Competitive Brand Analysis
As a consumer marketing intern for ISDIN USA, I conducted an in-depth analysis of ISDIN's competitive position in the US Market.
04
New Website for Alpha Kappa Psi - Lambda Nu Chapter
Developed a new website for the Lambda Nu Chapter to engage with prospective members increasing site sessions to +301 visitors in a semester span by utilizing site-building and SEO tactics
05
Stockmetrics Branding Kit
This project was for a startup company where I was asked to propose an idea for what their brand could look like. A branding kit is crucial to companies building a brand to help distinguish themselves from competitors. It acts as a brand's blueprint.
In this kit I've included:
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Brand Logos
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Fonts
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Color Palette
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Graphic examples for Instagram
06
Edward Jones Case Competition Mockup and Slide Deck
The 2021-2022 Kogod Case Competition was sponsored by Edward Jones. My team placed 2nd in our category. Here was the mockup of the phone app I created to implement a more modernized use of technology. Below is our slide deck.
07
Marketing Association Social Media Spread
These social posts are examples of the social media spread I created when first starting the Marketing Association at American University.
08
NULOOK Social Media
Lashes Calendar
Created a mockup calendar for a startup lash extension company.
